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Game maker Activision Blizzard confirmed that some of the visuals inside some of its most popular titles are generated by AI.

In 2024, it was reported that Activision developed the Yokai's Wrath DLC bundle for 2023's Modern Warfare 3 in part using ...

Game-maker Activision disclosed that it used generative AI in order to “help develop some in game assets,” for the game ‘Call ...

Microsoft recently launched Muse, a generative AI model for gameplay ideation. Built on the World and Human Action Model ...

A new book, The Insider's Guide to Innovation at Microsoft, finds universal business lessons in the company's successes and ...

Microsoft Gaming CEO Phil Spencer has discussed the challenges of attracting PlayStation and Switch owners to Xbox consoles.

Activision Blizzard staff have hit back at the eyebrow-raising claim made this week by former boss Bobby Kotick that ...

Former Activision CEO Bobby Kotick, who was drenched in controversy by the time he left the company at the end of 2023, has called the ex-leader of EA John Riccitiello "the worst CEO in video games." ...

The now-retired Activision CEO Bobby Kotick did not think much of his rival at Electronic Arts, according to a new interview.

Satya Nadella became CEO of Microsoft (NASDAQ: MSFT) 11 years ago this month. At the time, he took over a software giant ...

Electronic Arts is one of the powerhouses in the gaming world, but it almost got bigger via almost purchasing Call of Duty ...