Known for being one of the flashiest players on and off the court in the NBA, Morant didn't hold back when debuting his new shoes with Nike. Featuring a pattern resembling a giraffe, there's no ...

Morant has successfully released many shoes, including his newest design, the Ja 2s which broke the market on release. Morant teased a Nike Air Force 1 collab which has Swarovski crystals on the shoe.

Amid an MVP-caliber season, Oklahoma City Thunder star Shai Gilgeous-Alexander has a new signature shoe. Ahead of the All ... He'll get a break from leading the NBA's best team this weekend ...

NBA commissioner Adam Silver told reporters on Thursday in Paris that the league has been exploring whether starting a league in Europe is a commercially viable option. Silver clarified that no ...

Converse and Gilgeous-Alexander delivered Thursday night their first official look at The Shai 001, the Thunder star’s first signature shoe, which he’ll debut during NBA All-Star weekend in ...

Cade Cunningham’s basketball journey started in a Texas YMCA gym, where a 5-year-old wearing a blue No. 23 jersey unknowingly gave his family an early glimpse of his NBA potential. During a ...

Reigning WNBA MVP A’ja Wilson welcomed her first-ever Nike signature shoes on Feb. 3, and Bam Adebayo wasted no time in supporting the Las Vegas Aces star’s newest sneakers. Adebayo rocked ...

PARIS — Last year, as the NBA made its nearly annual trip to Europe, league officials took a meeting with its counterparts at the EuroLeague. The NBA was staging a regular-season game in Paris ...

"From performance to design, every aspect of this shoe reflects my passion for the ... but can he be the face of the NBA his way? How Jalen Williams went from little known OKC Thunder draft ...