More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt Damon and Ben Affleck 2023 film ‘’Air.’’ Collaborating with Emmy-winning ...

Iowa native Caitlin Clark is back in Des Moines. Well, symbolically, at least. Nike unveiled two new banners featuring Clark in downtown Des Moines.

SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all ...

The partnership—the first time in Nike history it’s launched a new brand with an outside company—is being marketed as a blend ...

Nike's decision to partner with Skims comes as it looks to claw back market share and return to growth under new CEO Elliott ...

The Nike A’One Signature Collection, featuring a signature apparel collection for adults and kids with a bold, refined ...

Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

Nike (NKE) had a really rough 2024: sales fell around the world, shares dropped 60% from a 2021 high point, and the company’s ...

The best of both worlds will come together thanks to Nike's cutting-edge technology, which keeps world-class athletes ...

Kim Kardashian is taking her shapewear brand into the big leagues. The reality star announced on Tuesday that she’s ...

Nike and Kim Kardashian are teaming up for a new women’s brand. “Designed to sculpt. Engineered to perform,” Nike said in a ...