Over two dozen prized basketball shoes also just went on sale, including one that some shoppers are calling the best in its series, ever. Nike LeBron Witness ... on and off the court,” one ...

Whether you're a fan of NBA superstar LeBron James or just love his basketball shoes, Nike has a heck of a deal for you right ...

Los Angeles Lakers superstar Lebron James is going viral for an insane dunk against the Charlotte Hornets, over former ...

Basically, what Nike does will reflect either positively or negatively on LeBron's brand and vice versa, with James' on and off court acts being more likely to influence the perception of the swoosh.