Nike's Super Bowl ad was an expensive gambit that leaned into woke capitalism and failed to root itself in any relevant consumer or cultural insight.

Nike has partnered with American media personality Kim Kardashian's shapewear brand SKIMS for NikeSKIMS, a new brand set to ...

Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...

After winning the WNBA Finals with the New York Liberty, former Oregon Ducks star Sabrina Ionescu is set to grow her brand across the world, announcing an inter ...

"The Jordan Room" in a 21,400-square-foot mansion on the market for $23.5 million holds up to 325 pairs of shoes and is centered with a basketball hoop with the Jumpman logo above. NBA legends Kobe ...

The No. 4 USC Trojans women’s basketball team is coming off a 69-64 win against the Washington Huskies. After the game, USC Trojans guard JuJu Watkins met up wi ...

The ultramodern silhouette is set to debut as Nike Basketball's fourth "Greater Than" model by the end of the year.

MSRP: $130 USD Release Date: Fall 2025 Where to Buy:Nike. Update: Shai Gilgeous-Alexander and Converse took NBA ...

Save on running and walking shoes from sneaker brands like Nike, On, Hoka and more during Nordstrom’s sneaker sale.

The top choice this week is an epic deal from Nike on Russell Westbrook 's basketball shoes. Nike is selling $100 Jordan One ...

Basketball fans have patiently waited for Caitlin Clark's signature shoe since she signed an eight-year, $28 million deal ...

SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all ...