Nike's ability to resonate with Gen Z shoppers is reflective of its largest sales wins in North America, across consumers both young and old. Visit Business Insider's homepage for more stories.

Nike is trying to borrow cultural clout from a retailer that still connects with Gen Z. Urban Outfitters might not sell out arenas, but it knows how to fill a For You page. This move could help ...

Nike Ja 1 by Ja Morant debuts on Christmas game, releases 2023. Highly anticipated shoe. ... The brand has designated Morant as its ‘first Gen Z’ signature athlete, ...

Nike CEO John Donahoe on CNBC this week said the company is focused on Gen Z in China. Gen Z, born between 1997 and 2012, spent big this holiday season. Other sneaker brands, including JD Sports ...

Our in-house research indicates that gen Z doesn’t revere Nike like previous generations did. The Air Max franchise, once a testament to Nike’s innovation, is losing relevance with gen Z.