"Fashion, style, sneakers and culture all move in a cycle, and it's time for basketball shoes to come back into the forefront ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

The New Orleans Pelicans gave an update on Zion Williamson's status for Thursday night's game against the Sacramento Kings.

In celebration of NBA All-Star Weekend and their 40th anniversary, Jordan Brand put on a unique drone show in the Bay Area on ...

While most companies save their best commercials for Super Bowl Sunday, Nike got a head start on their big ad. The footwear and apparel company aired a 90-second commercial last week during the ...

But rather than the NFL gridiron, the upcoming release is tied to New Orleans Pelicans star Zion Williamson. First seen in ...

The British designer's research project 'Between Critique and Hope' partnered with the historically-Black DC university to ...

Butler leaves the Heat after his troubles in Miami this year made headlines for months. Elsewhere, Brandon Ingram is heading ...

Back in 2005, Nike dropped a series of five Air Force 1 colorways centered around a LeBron campaign that drew inspiration ...

Michael Jordan was fined $5,000 per game for breaking the NBA’s uniformity of uniform rule. The rule made it mandatory for ...

The Jordan Zion 4 has received a new color treatment. The latest edition of the signature basketball shoes from Zion ...

NEW ORLEANS (AP) — Zion Williamson sat out the New Orleans Pelicans' game against the Boston Celtics on Friday night because of a stomach illness. Williamson has missed 36 of the Pelicans’ 49 ...