Chinese consumer electronics company TCL is reportedly close to becoming an official sponsor, providing a much-needed boost ...

Car manufacturer Toyota chose not to renew their sponsorship after a decade-long £627m stint with the IOC that included the ...

Mercedes sponsors IWC have followed in the footsteps of Red Bull’s junior team and Jeremy Clarkson by recreating Lewis Hamilton’s iconic first photograph as a Ferrari driver. Today (February 1 ...

After wildfires, hosting the 2028 Olympics puts pressure on Los Angeles. A sports economist told BI the city could "break even" economically.

When you invest in an athlete’s Olympic journey, you provide key resources needed to propel them over the finish line – and inspire a nation. For a Team Canada athlete to reach the podium, it takes ...

Dedicated to improving healthcare standards and supporting the well-being of military personnel across Africa, ViaDerma not only participated but also served as one of the event sponsors ...

Red Bull will serve as the primary sponsor for select NASCAR Cup races for Shane van Gisbergen and be the primary sponsor for 18-year-old Connor Zilisch’s Cup debut in March, Trackhouse Racing ...

Century Batteries has been unveiled as the naming rights sponsor for the much-anticipated 2025 Ipswich Super 440, signaling the exciting return of Supercars to Queensland Raceway from August 8–10.

Join us at the 25th annual International Armoured Vehicles Conference, on 21-23 January 2025 in Farnborough International Exhibition Centre, to connect with a military cohort comprising force and ...

With nine ATP titles and several deep grand slam tournament runs under his belt, de Minaur's success makes him a top sponsorship opportunity in the sport. The Sporting News collates his current ...

The designers of the medals for the 2024 Olympics in Paris have spoken out after a number of them were handed back by the winning athletes for being in poor condition. Team USA skateboarder Nyjah ...