Sprite will activate across NBA’s biggest global stages, including international events such as NBA Global Games.

The work spans music, fashion and food trends while introducing new a new brand design and sonic logo.

The iconic ‘Lymon’ is back. If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda ...

CNBC's Julia Boorstin reports on news regarding OpenAI.

Coca-Cola (KO) is back at center court after Sprite reclaimed the NBA soft drink sponsorship, while a CEO handover to ...

AFL content creators star in this work promoting Tradie's NRL partnership. Which is one of the odder ideas we've seen.

The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, ...

Inside sources told The Information that OpenAI is planning to integrate its video generator tool, Sora, directly into ...

Behind the scenes, AI slop — particularly AI slop created for babies — has become one of the easiest ways to make a killing ...

This Austin-Healey Bugeye Sprite from 1961 is a small and sporty British roadster with only 67,000 miles on the clock, and it’s got plenty left to go before it’s done! The first Austin-Healey Sprite ...

Infrastructure platform Fly.io debuted Sprites, which are persistent, instantly available virtual machine (VM) environments designed to keep AI agents running continuously and efficiently. Detailed in ...

SAN ANTONIO (Jan. 13, 2026) – Today, the San Antonio Spurs and Sprite announced the launch of a new cobranded can, which celebrates the culture of San Antonio and Spurs basketball. The cans are now ...