To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.

The iconic ‘Lymon’ is back. If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda ...

Sprite, a brand that has championed hip-hop culture for more than 35 years, will celebrate the groundbreaking genre’s 50th anniversary this summer with a buzzworthy TV spot starring a crew of living ...

Coca-Cola India has rolled out a film for its lime-flavoured beverage Sprite that has been conceptualised by Ogilvy. Titled 'thand rakh' (keep calm), the film shows how the drink is a go-to refresher ...

To launch Sprite Zero Sugar in mainland China, The Coca-Cola Company aimed to trick consumers by teasing a label that looks like their competitor's. The Zero Sugar has a different packaging to ...