We are told to follow our passions, to find something we love and do it with gusto. We are encouraged to pursue our dreams, and as a result of this pursuit, we will find success. This is a great way ...

To measure an IT project’s success, hospital and health system CIOs often opt for traditional metrics such as project costs, implementation timelines and the functionality delivered. But many are ...

Attribution and incrementality quantify different things: Attribution looks at the touch points along the journey that have impacted purchase. It’s correlative rather than causal because while it ...

The best analytics systems aren’t those focused solely on tallying metrics, but those that directly connect marketing ...

When thinking about hopes and dreams for our careers, we tend to assume that the longer we stay in a particular career, the more successful we will be. But how do we define, let alone measure, “career ...

The rise in ad blockers and super apps in mobile-first markets make Asia unique when we think about advertising measurement. However, despite advertising’s technological advancements, we have never ...

Marketing measurement was once fairly simple: You launched a campaign, and then you measured its impact. Today, it’s incredibly nuanced. Modern marketers face a variety of complications as they ...

Add Yahoo as a preferred source to see more of our stories on Google. Success is a deeply personal concept, yet every generation seems to have its own blueprint for achieving it. If you were to ask a ...

As noted in my May 2001 column, benchmarking is used by companies throughout the world to match their performance to the best firms when it comes to critical aspects of operations. This month, it's ...