“Once I knew that I was going to have that imprint on a basketball shoe, I did some research [on] shape and form. I put it together in a sketch and kept working on it until I got to a product ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which features dozens of NBA icons rapping ...

The shoe harmonizes comfort, containment, durability, and style into a performance basketball shoe that delivers an exceptional experience on and off the court. “We gave Shai creative control ...

The Caitlin Clark signature shoe is coming soon ... At the time, it was the largest sponsorship contract for a women's basketball player. Need a break? Play the USA TODAY Daily Crossword Puzzle.

"(Players) should just be working on developing their basketball skills. Instead, we’re focusing more on shoe politics, and I think that is why the rest of the world has caught up. And if we don ...

The Canadian guard is leading the NBA's MVP ladder, has his team sitting with the best record in the league and introduced his first signature shoe with ... biggest name in basketball, with ...

Ball has overcome injuries and returned to form this season. Along with it, his PUMA basketball shoes are enjoying more love than ever. Ball has played in his newly-released fourth shoe throughout ...