Mashable's Shopping team has been covering Amazon Prime Day since 2018, and this year, we've got our work cut out for us. The retail giant just announced that it's extending its flagship members-only sale to four days for 2025.

For those without a Prime membership, Prime Day is Amazon’s massive sales event, featuring thousands of discounts on tech devices, beauty products, and home goods for a limited time. Here’s everything we know (so far) about what Amazon has in store for Prime Day 2025 that takes place this month.

The most popular stores, like Walmart and Target, are holding their own competitor sales during Prime Day. Here are all the sales to check out