College sorority rush has become a competitive arena for mothers living vicariously through their daughters, with families spending thousands on preparation and coaching services.

Parade. Bama Rush week isn’t just stressful for the sorority hopefuls. Their moms are living it, too. Lifetime’s new series A ...

Bill Brandis and Bill Alverson are the rush coaches featured in Lifetime's new show 'A Sorority Mom’s Guide to Rush!' ...

Move over college football: there’s another Southern tradition making headlines, stealing screens and racking up millions of ...

A Sorority Mom's Guide to Rush premiered on August 11, 2025. Lifetime show features mother-daughter duos competing to get the latter into their choice of sorority.

What's trending in Chicago? Brandis Bradley joins us with all the updates as the 2025 Bama RushTok season comes to an end. Then, he’s a veteran comic with nearly 30 years of laughs under his belt — ...

The episode is called “Mute My Mom.” The synopsis is, “As sorority rush looms, helicopter mom Paula struggles to loosen her ...

Rush coaches Bill Alverson and Brandis Bradley, along with University of Alabama senior Morgan Cadenhead — who went through ...

I have seen girls get cut from houses they want — they end up leaving to go to a different school,” said #RushTok queen Kylan ...

The new series premieres on Monday, Aug. 11. "Each hour-long episode follows two mother-daughter duos as they navigate the ...

Money-minded mamas are sparing no expense, splashing serious cash on clothes, bags and jewelry, so their girls get a leg-up ...

TikTok influencer with 1.2M followers takes mental health break from Bama Rush content creation, citing struggles with online ...