In a new interview with Harper’s Bazaar, the global girl group talks Gap denim, dancing to “Milkshake,” feeling confident, ...

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...

Gap builds on its legacy of dance-driven campaigns with “Better in Denim,” a new fall campaign starring rising global girl ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim for one ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

Gap isn't the first brand to jump on the Sydney Sweeny/American Eagle bandwagon. Old Navy has already released a subtle campaign with a focus on inclusivity and Abercrombie also launched a campaign ...

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

Addison Rae is the latest celebrity to throw her name into the denim craze sweeping Hollywood. Following Sydney Sweeney’s ...

Styling white jeans post-Labor Day is all about layering and contrast. Pair them with cozy sweaters, tailored blazers, or ...

Typically, Shay Mitchell is not a jeans-on-the-plane girl; but lately, she’s reconsidering. The Béis founder and actor is ...