The Pixel 10 lineup doesn’t dazzle on the outside, but inside, it packs serious power, sharper cameras, and next-gen AI—at the same price as last year's models.

Google is kicking off the fall tech event season (albeit in late summer) today with its Made by Google showcase. The headline attraction at the event is the Pixel 10 lineup, but there's plenty of other interesting stuff on offer too,

Google on Wednesday announced its new lineup of Pixel phones and other gear at an event hosted by Jimmy Fallon.

In the age of incremental phone upgrades, Google just gave the Pixel 10 a leg up over a lot of other baseline flagship smartphones.

Expect to see new Pixel 10 phones, Pixel Watch 4 and a host of celebrities like Steph Curry and the Jonas Brothers.

The Pixel 10 Pro Fold looks familiar, but once I got my hands on it, the upgrades became clear. With a faster processor, a bigger battery, and smarter AI for everything from language translation to camera zoom,

The Google Pixel 10 Pro Fold is has a couple of industry-first features and an IP rating for dust resistance is the biggest of them. It is more important than you think.

Instead, it went for buzz with paid celeb appearances, including event host Jimmy Fallon and others like Stephen Curry, podcaster Alex Cooper, the Jonas Brothers, and more. The result was a watered-down, cringey, and at times almost QVC-like sales event, which Reddit users immediately dubbed “unwatchable.”

Google employs the Qi2 wireless charging standard for the Pixel 10 and 10 Pro, which charge at up to 15W. The Pixel 10 Pro XL is Qi2.2 certified and charges at up to 25W wirelessly. Since the Pixelsnap chargers use Qi 2, they can also charge non-Pixelsnap devices.

The Pixel 10 marks the 10th generation of Google's homegrown smartphone efforts. This year, alongside a new Tensor G5 chip, the company has included some upgrades that might make the base model the star of the family.