On Women’s Day, we celebrate leaders who redefine the media and advertising landscape, and Priti Murthy is a name that stands ...

The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the ...

The awards honoured campaigns that have created an impact on the performance marketing ecosystem through creativity and ...

Benchmark highlighted that Trade Desk’s premium growth over the digital ad market has declined from 4.0 times in 2022 to 1.6 ...

WPP is deepening its artificial intelligence toolset and making a strategic move into generative AI with a stake in Stability ...

Prime Video has slated the debut of First to the Finish, a docuseries following the 2024 Mazda MX-5 Cup Championship, for March 25.

The History Channel is doubling down on stars in its docuseries. The A+E Global Media-owned cable network has ordered a slew ...

T he Mazda MX-5 Cup Championship is a spec racing series built around the Japanese automaker’s legendary MX-5 roadster. The ...

Electronic Arts has appointed GroupM as its global media agency following a competitive review managed by ID Comms. GroupM’s ...

Electronic Arts, the digital entertainment giant whose video game franchises include Madden NFL,The Sims, Need for Speed and ...

Organic revenue declines were steeper than expected in 2024 amid weakness in markets like China and the loss of some major ...

Brian Lesser, global chief executive of GroupM, laid out his five-point strategy for the media arm during WPP’s annual results presentation.