I Look At Jaguar's Failed Rebrand, And Think This Is How It Could Have Been Done Far Better
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is what Jaguar did wrong, and what they should have done instead.
Why Jaguar is taking such a big risk with its rebrand and pink concept car
But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock. Jaguar is, after all, a well established premium brand, associated with sleek curves, racing and James Bond movies.
Jaguar’s Rebranding Fail? The New Type 00 Concept Car Gets Brutally Criticized
Jaguar's rebranding sparks debate, with the Type 00 Concept facing criticism while a modified pickup variant gains praise for its design.
I Think The Jaguar Type 00 Would Make a Decent Car Under The Right Brand, But Jaguar Isn't The Right Brand For This Car
The Jaguar Type 00 is a masculine design, with feminine colors, the look of a high-performance gas muscle car, under a classic British road car brand, that is electric making it potentially the hardest/most expensive car to launch since the Edsel.
Here’s what the Jaguar Type 00 could look like when it actually hits the road
Following on from the hullabaloo of the past few weeks, things will quieten down for Jaguar until news of the £100,000 production models starts filtering out. We don’t expect to hear or see anything official until well into next year.
Jaguar Type 00 Reveal at Miami Design District
Introducing an unmistakable, unexpected and dramatic physical manifestation of Jaguar, as the brand continues its transformation. Type 00 (pronounced Type Zero Zero) embodies Jaguar’s creative philosophy of Exuberant Modernism following the debut of its new brand identity.
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Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
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Jaguar's Controversial Type 00 Puts On Production Attire, Albeit Only Digitally
Officially, the Jaguar Type 00 Concept will morph into a production sedan in late 2025. Unofficially, the model has received ...
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Jaguar’s new +$100,000 luxury EV that took the internet by storm will cost even more
Jaguar Land Rover previously said Jag’s new EV lineup would be priced above £100,000 ($130,000), but CEO Adrian Mardell now ...
Jaguar Type 00: the controversial pink car is more in step with the brand’s history than detractors think
The new concept ruffled feathers but Jaguar has always innovated in the hopes of attracting new and younger buyers.
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
Jaguar’s head of design on the company’s viral rebrand, its new EV, and why that Musk tweet was actually a good thing
Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...
To Build Electric Cars, Jaguar Land Rover Had to Redesign the Factory
At Jaguar Land Rover’s historic Halewood factory in Merseyside, England, state-of-the art assembly robots are now building ...