Jaguar Type 00: the controversial pink car is more in step with the brand’s history than detractors think
The new concept ruffled feathers but Jaguar has always innovated in the hopes of attracting new and younger buyers.
Why Jaguar is taking such a big risk with its rebrand and pink concept car
But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.
Jaguar’s head of design on the company’s viral rebrand, its new EV, and why that Musk tweet was actually a good thing
Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...
A designer has 'fixed' the controversial new Jaguar logo
By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...
Torque News4d
I Look At Jaguar's Failed Rebrand, And Think This Is How It Could Have Been Done Far Better
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Overhauls of 'heritage brands' raise the question: How important are our products to our identities?
Jaguar was one of several iconic companies that announced significant rebrandings in recent week.
buildingtalk6d
Purplex: Will AI destroy your brand and reputation?
CEO of Purplex Marketing, Andrew Scott discusses the potential dangers of relying solely on AI-generated content for brand ...
How Jaguar Is Abandoning The Language Of Luxury In Its Rebrand
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Jaguar's rebranding rollout was either a 'brilliant' way to get attention — or a 'dangerous strategy.' Ad vets weigh in.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
NBC News8d
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
It is boxy with sleek lights and large wheels, a notably visual change from the brand’s current, sporty cars and SUVs ... a ...
theoldhamtimes9d
Jaguar shares images of new electric car following rebrand backlash
Jaguar will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on its rebrand. Adrian Mardell, chief executive of Jaguar Land Rover, said: “The magic ...
brandequity.economictimes.indiatimes15d
Jaguar Rebrand – Is there a Plan B?
My first question is this: How does anybody figure out that this is an ad for Jaguar cars? The logo is new, yes, but how about letting us know if you are talking about the car? While the new logo ...