Later Bets Big On ‘Everyday Influencers’ With $250 Million Mavely Acquisition
The acquisition brings together Later's AI-powered marketing platform with Mavely's vast network of over 120,000 creators.
In $250 million deal, Boston influencer marketing firm Later adds e-commerce
The merger of Later and Mavely is aimed at helping advertisers track how sponsoring influencers leads to online sales.
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Later acquires Mavely in $250 million deal
BOSTON: Later, an influencer marketing and social media software company, has acquired influencer platform Mavely in a $250 million deal.
Later acquires social influencer app Mavely for $250M
Later, an influencer marketing and social media management firm, is acquiring social influencer app Mavely for $250 million.
Boston's Later acquires Mavely for $250 million, expands influencer network
Find out how a $250 million deal for a Chicago social media startup aims to bring more tools to 120,000 influencers.
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