Manga, Mattel and TokyoPop

Mattel: Diversification Plan Moves Into Manga Comic Book Partnership With TokyoPop
Read here for an update on the impact of Mattel's foray into Japanese manga, addressing revenue declines and leveraging legacy IPs in the competitive market.
Mattel Partners With TOKYOPOP to Develop Manga-Style Graphic Novels
Mattel, Inc. MAT, in partnership with the manga and anime media brand TOKYOPOP, will develop original manga-style graphic novels based on its Hot Wheels and Barbie brands. With the primary target audience of children between the ages of 8 and 12,
Mattel and TOKYOPOP Announce Publishing Partnership for Original Hot Wheels and Barbie Manga-Style Graphic Novels
Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, a
Barbie Comics Coming From Tokyopop & Mattel – and Hot Wheels Too
Tokyopop and Mattel partner to release Barbie and Hot Wheels manga-style graphic novels by 2026. New stories and artwork will target children ages 8-12, expanding the iconic brands. Barbie's comic history includes Marvel's 63-issue series and Tokyopop's previous Cine-Manga.
Mattel and TOKYOPOP to create manga comic books featuring Hot Wheels and Barbie
Mattel (NASDAQ:MAT) and TOKYOPOP are teaming up through a publishing partnership that will develop manga-style graphic novels with Mattel’s (NASDAQ:MAT) two most popular toys. Featuring Hot Wheels and Barbie,
Mattel and Tokyopop team up for Hot Wheels and Barbie manga
Mattel and Tokyopop have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands.
Mattel, TOKYOPOP To Create Original Manga-Style Graphic Novels For Hot Wheels & Barbie Brands
Mattel Inc. (MAT) and the manga and anime media brand TOKYOPOP have partnered to create original manga-style graphic novels for
Mattel & Tokyopop Announce Publishing Partnership for Manga Style Graphic Novels
(NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and pioneering manga and anime media brand TOKYOPOP, today announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel's Hot Wheels® and Barbie® brands.
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Hot Wheels and Barbie are Getting a New Manga
Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...
The Barbie Phone is plastic, fantastic, and impractical
The breezy fun of the Barbie aesthetic, Pantone 219 or otherwise, is at odds with the actual experience of using the phone.
Mattel, Tokyopop announce publishing partnership
Mattel (MAT) and manga and anime media brand Tokyopop announced a partnership to develop original manga-style graphic novels for children ages ...