Conor McGregor will no longer be the face of the popular Irish whiskey brand that he helped create. Proper No. Twelve dropped ...

Musgrave — a retail conglomerate that includes UK and Irish brands SuperValu, Centra, Daybreak and Mace, among many others — ...

Conor McGregor and Proper Twelve have been linked since the whiskey brand's inception in 2018 – but not any longer. On ...

Proper Twelve Irish whiskey will no longer use Conor McGregor's likeness after a jury found he assaulted Nikita Hand in ...

Proximo Spirits, the owners of Proper No. 12 Twelve Irish Whiskey have confirmed this evening how they have cut ties with UFC ...

Conor McGregor, the one-time king of the UFC and a man who transcended the octagon to become a global icon, finds himself ...

Proper No. Twelve Whiskey will not use Conor McGregor’s name or image after an assault verdict. Retailers are also removing ...

UFC superstar Conor McGregor was found guilty of sexual assault from an incident that occurred with Nikita Hand at the Beacon ...

Conor McGregor faces backlash as Proper No. 12 drops his name and retailers remove his products after a sexual assault ruling ...

Calls for a Conor McGregor boycott are starting to take hold as a number of shops in Ireland announce they are delisting his ...

On Monday, UFC star Conor McGregor was found liable in the assault lawsuit brought against him by Nikita Ni Lamhain, also ...

One such business is Proper Twelve Irish Whiskey, a whiskey brand he launched, and later sold in 2021 for $600 million USD ($903m AUD). Part of Conor McGregor’s flashy personality is the ...