Target shoppers are fawning over the retailer’s new holiday campaign starring Brent Bailey as ‘hot’ Kris Kringle

Target has given Santa Claus a modern, attractive makeover for their holiday commercials. Hunky model Brent Bailey stars as a stylish, muscular Santa, charming audiences with his salt-and-pepper beard and casual outfit.

Target has given Santa a hot seasonal makeover. The store kicked off its holiday campaign on November 17 with a new team member. "Kris from Target" was introduced to customers as a charming worker from the North Pole who is ready to deck the halls.

Why has Target's new Santa sparked a trend? Inside the new ad campaign that nobody can stop talking about and reactions to Target Santa.