Target shoppers are fawning over the retailer’s new holiday campaign starring Brent Bailey as ‘hot’ Kris Kringle

Target has given Santa a hot seasonal makeover. The store kicked off its holiday campaign on November 17 with a new team member. "Kris from Target" was introduced to customers as a charming worker from the North Pole who is ready to deck the halls.

Why has Target's new Santa sparked a trend? Inside the new ad campaign that nobody can stop talking about and reactions to Target Santa.

Target's holiday commercials featuring a "hot" Santa Claus, played by model Brent Bailey, have sparked social media buzz across the U.S. Released as part of their seasonal campaign, the three ads present a younger,

First, Netflix gave us "Hot Frosty." Now, Target is giving us a hot Santa. The retail giant's new ads have everyone wishing to be on the "nice list."