Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in ...

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and ...

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.

Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of ...

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across ...

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...