Firefox, Edge, Brave, Opera and newer browser startups aren’t keen on the Justice Department’s proposals for fixing Google's ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

It’s hard to buy a coffee, magazine or sweater these days without someone demanding your name, number, email or home address.

Massive holding company Omnicom is set to acquire acquire IPG, itself a holdco of several major agencies, for $13.25 billion.

In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the ...

In August, the CPG and candy giant Mars acquired the snack maker Kellanova (Pringles, Pop-Tarts, Cheez-Its and more) for $36 ...

The ad tech industry is great at creating new buzzwords, but less successful at defining them. Take curation: Every major ad tech platform claims to do it, but there are conflicting definitions of ...

In a new report published on Monday, GroupM projected the advertising industry will surpass $1 trillion in total revenue in 2024.

If the TikTok ban goes into effect in January, Google and Apple will be barred from supporting updates or letting new users ...

Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and ...