Flo Health's Head of ASO reveals how privacy became their competitive advantage and unconventional tactics that drive growth.

The 2025 edition of the Food Delivery App Report is now available, with key insights into the market and new data on how the ...

Mykhailo is a global growth and marketing leader who heads marketing partnerships at Bolt, Europe’s leading mobility platform ...

The complete App Development Ecosystem Market Map 2025. Essential tools and services for building successful mobile apps.

After many years in mobile advertising, from media buying to demand side platforms (DSPs) and now leading a company focused ...

Several key trends are shaping mobile advertising partnerships, with the rise of AI impacting various aspects of the bidding process, particularly creative optimization. Many marketers are also ...

In the ever-evolving landscape of digital advertising, programmatic media buying has emerged as a cornerstone for brands ...

Mobile video ad clicks surge to 80% as accidental interactions drive inflated engagement metrics, challenging app marketers.

Rui Mateus was running an affiliate network. His team was buying traffic from publishers and sending it to agencies, but something was bothering him. “We didn’t have much control over that,” he ...