Ali is deeply passionate about digital marketing, particularly user behavior and creative strategy. He thrives on experimentation and relies heavily on data to inform decisions. His focus is on ...

Victoria is originally from Taiwan and has spent one-third of her life in Germany. She specializes in performance marketing and international growth — both of which are her true passions. Victoria has ...

At Pushwoosh, we firmly believe that user segmentation directly impacts both revenue and engagement. To validate this, we analyzed 50 billion mobile push notifications sent via Pushwoosh in Q4 2024 ...

Commerce remains one of the most profitable verticals for in-app traffic promotion. For those who prefer direct traffic ...

App marketers and developers looking to scale in 2025 and beyond can gain exclusive insights from industry leaders in an upcoming three-part interactive ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

Mobile marketing companies are essential for businesses looking to thrive in the digital age, where consumers increasingly rely on their mobile devices. As mobile usage continues to dominate, the ...

A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...

This guide will cover the best performance marketing agencies, how to choose them, the main performance marketing channels, and how you stand to benefit from using performance marketing agencies.

This guide will walk you through what a mobile game user acquisition platform is, how they work, and how you can benefit from using them. A mobile game user acquisition platform is a tool used by ...

With the burgeoning app market, building a mobile application might be the next big step in expanding your business and gaining the most effective app marketing channel. But what if you are not an app ...

Application monitoring tools are software solutions designed to track and analyze the performance, usage, and behavior of mobile applications. These tools collect data from various sources within the ...