Articles written by Huitzilli Oronia ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...

The latest R3 study shows a shift toward sales metrics and ROI-based KPIs for PR agencies, highlighting the changing ...

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how ...

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...

iProspect’s 2021 transition into a performance-driven branding media agency required leaders to challenge the traditional media landscape and reshape agency operations with a performance-agility ...

In the fast-evolving world of digital project management, Tan stands out as an exceptional leader who deftly harnesses tech for operational excellence. As the process implementation lead of Oliver+, ...

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” ...

Growing up, Julie Nestor dabbled in many activities: Sports, ballet, and tap dance, among others. Despite the high-octane nature of her many hobbies, she always had her head buried in books—a habit ...

In a career spanning 23 years, Lulu Raghavan has achieved the impressive feat of rising through the ranks from junior manager to president of APAC. Joining branding consultancy Landor as a naming ...

Having scaled from the rank of account executive in 2015 all the way to COO, Batool E Azra has plenty to be proud of. She now sits in a C-suite position at IAL Saatchi & Saatchi, a prominent outfit in ...