By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
Ad Nut has seen a lot in this tree-bound life—marketers presenting mood boards like holy scripture, creatives pitching 'bold' ...
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WPP has acquired data collaboration platform InfoSum.M, WPP’s media investment group. Brian Lesser, global chief executive of GroupM, joined the network’s media arm from InfoSum, where he was chairman ...
An increase in prices for consumers can lead to damaged brand reputations and cutting budgets, which means marketers will need to learn to adapt in the shifting economic landscape.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses ...
Live commerce is delivering thousands of hours of fully engaged, 100% leaned-in attention—and brands are barely noticing, ...
One of Singapore’s most recognisable brands, Tiger Beer, came up with a catchy new brand positioning in late 2024 called ‘You ...
Created by The Elephant Room, which won the brief following a five-way pitch at the beginning of 2024, “All we need is now” ...
The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.
Dentsu Indonesia's ECD found his career path altered when a chance opportunity to create graphics for a famous artist in 2008 ...
Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions ...
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