The team will be entrusted with the responsibility of playing the role of a plug-n-play CMO, thereby overseeing 360-degree ...

The index uses a weighted model to assess a brand’s performance across social media platforms. It evaluates engagement ...

We look at the evolution of HIV/AIDS awareness campaigns, from fear-driven ads of the past to modern, creative strategies ...

The media mandate includes end-to-end management of traditional and digital media planning and buying, aimed at driving ...

The marketing suite now offers an range of in-image formats with over 10 mechanics ranging from classic to innovative and non ...

The announcement follows Zepto’s launch of Jarvis, an in-house advertising platform designed to help brands and sellers ...

The move would position Grok as a direct competitor to established generative AI tools like OpenAI’s ChatGPT, Google’s Gemini ...

Ashiish Patil of Isspeshal explores the evolving landscape of inclusive advertising and its role in shaping brand strategies ...

GRM Overseas the exporters of Basmati rice, and a player in the India’s FMCG sector, has appointed Barun Prabhakar as ...

As per the mandate, the agency will provide the brand with digital media solutions. These will include online search ...

His last stint was with Leo Burnett as Vice President. His reporting head is Anusha Shetty, Chairperson & group CEO, Grey ...

In his new role, he aims to enhance Posterscope's digital out-of-home (DOOH) and intelligent OOH (iOOH) offerings. He will ...