What should CMOs know about synthetic customers?

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80%. That’s the percentage of CEOs who say they don’t trust their CMO, and that number explains why so many companies stall right when they should be scaling. Because when trust breaks, leaders don’t invest forward. They pull back. And the first place they pull from is marketing. Here’s the truth most people miss: CEOs aren’t wrong. CMOs aren’t wrong either. What’s broken is the system we use to judge marketing, measuring activity instead of impact, certainty instead of contribution to growth. T