Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
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YouTubeThe Wall Street Journal
Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Procter & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like Costco and Sam’s Club ...
3.5M views7 months ago
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Costco just dropped the Gourmia Soft Serve Maker, and it’s got everyone talking. With a built-in cooling system, you can skip the pre-freezing drama and whip up soft serve, slush, milkshakes, and more in about 30 minutes. A game-changer for dessert lovers—share with someone who needs a freezer upgrade! #costcofinds #costcowonders #costcoinfluencer #costco #gourmia #softserve #icecreammaker #kostcokitchen #frozendesserts #costcogear | Costco Wonders
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