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A McDonald's in Lynwood has flipped its iconic golden arches to a 'W' for women. bit.ly/2D6bGIZ | FOX 11 Los Angeles
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McDonald’s “Raise Your Arches” campaign, which launched in January, was so successful that the brand extended it into 35 additional markets. The uplifting ad demonstrated the power of the brand, with people playfully raising their eyebrows at each other to reference its iconic golden arches—without ever mentioning McDonald’s name. Now the fast-food chain has continued that concept in a U.K. campaign for summer. Again created by agency Leo Burnett London, “Next Stop, McDonald’s” depicts a group o
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