Burger King's New Brand Platform: 'There's a New King and it's You' | Jeremy Diamond posted on the topic | LinkedIn
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Burger King's New Brand Platform: 'There's a New King and it's You' | Jeremy Diamond posted on the topic | LinkedIn
During the #Oscars broadcast on Sunday Burger King launched a new brand platform, 'There's a New King and it's You'. The anthem spot acknowledges past shortcomings and highlights improvements. But it's a risky strategy. This doesn't look like an ad, it looks like a pitch film that may (or may not) go down well at a town hall. 'There's a New ...
2.2K views2 months ago
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