Lacoste changes it's iconic crocodile logo to help endangered species
Lacoste changes it's iconic crocodile logo to help endangered species
Mar 9, 2018
gbnews.ch
Lacoste, la historia del logo del cocodrilo
Lacoste, la historia del logo del cocodrilo
Nov 9, 2017
tentulogo.com
LACOSTE: The Amazing History Of Lacoste | Lacoste Story !
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LACOSTE: The Amazing History Of Lacoste | Lacoste Story !
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YouTubeFactsMedia
Lacoste vs. Crocodile: The Battle of the Logos The two brands have been embroiled in a trademark dispute for years, with #Lacoste claiming that Crocodile's logo is too similar to its own. The dispute has been going on since the 1990s, and it has been costly for both companies. Lacoste has spent millions of dollars on legal fees, and #Crocodile has had to change its logo in several countries. In 2003, the two companies reached a settlement, but the dispute is still not entirely resolved. Lacoste
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Lacoste vs. Crocodile: The Battle of the Logos The two brands have been embroiled in a trademark dispute for years, with #Lacoste claiming that Crocodile's logo is too similar to its own. The dispute has been going on since the 1990s, and it has been costly for both companies. Lacoste has spent millions of dollars on legal fees, and #Crocodile has had to change its logo in several countries. In 2003, the two companies reached a settlement, but the dispute is still not entirely resolved. Lacoste
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The Story of Lacoste 🐊 How the Crocodile Brand Was Born
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The Story of Lacoste 🐊 How the Crocodile Brand Was Born
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LACOSTE: Le puso un COCODRILO bromeando, y se convirtió en BILLONARIO.
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LACOSTE: Le puso un COCODRILO bromeando, y se convirtió en BILLONARIO.
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Why Lacoste Removed Its Iconic Logo | Crazy Marketing Strategy Explained Lacoste shocked everyone when they removed their iconic crocodile logo in 2018. Instead, the brand replaced it with 10 endangered animals — and launched only 1,775 polo shirts, matching the number of animals left in the wild. This bold marketing campaign went viral and quickly sold out worldwide. Watch Day 2 of 100 Days of Crazy Marketing to see how Lacoste turned conservation into one of the smartest marketing moves ever.
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Lacoste Introduces New Logos Featuring 10 Endangered Species
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@Lacoste’s Polo has become a timeless piece we have all encountered at some point in our lives. With the Crocodile logo becoming an emblem of the brand, Lacoste’s impact has gone beyond just the world of sports. It all started when René Lacoste cut off the sleeves of his shirt, going against the long-sleeved shirt and tie uniform of the time. The rest is history as Lacoste’s Polo has stood the test of time, now existing in 5 different versions: the Tennis, Golf, Smart, Movement and Classic L.12.
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Most brands protect their logo at all costs. Lacoste did the opposite — and that’s what made this campaign unforgettable. By replacing their crocodile with endangered animals, they turned a simple polo shirt into a statement with real purpose. Limited quantities, a meaningful cause, and a message that spread worldwide — that’s what smart marketing strategy looks like. A bold move like this proves that marketing isn’t just about selling… it’s about creating a moment people care enough to share. #
369.8K views5 months ago
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Why Lacoste Is Changing Their Signature Crocodile Logo After 85 Years
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Lacoste is replacing its logo with endangered animals
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6 months ago
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Would you Accept new @lacoste Logo for 2026? 🤯🐊 This is a fresh creative take on the legendary Lacoste crocodile, redesigned in a more modern, clean, and bold style. I kept the recognizable energy of the brand but adapted it to a more futuristic and minimal direction that could fit the year 2026. Of course, this is only a design experiment and a creativity play, nothing official. If you need a professional, modern, and unique logo for your brand, feel free to contact me. I deliver high quality
376.5K views4 months ago
FacebookFilan Design - Logo & Branding
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The Surprising Reason Why Lacoste Has a Crocodile Logo🐊
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Lacoste is replacing their logo to help endangered species! 🙌🐯 | The Hook
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Lacoste changed the logo 3 times and now Logo and Name does matter if your Product matters
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