On October 21, 2022, Taylor Swift joined YouTube Shorts and launched the #TSAntiHeroChallenge. For the first time, she invited fans to share their own “anti-heroic” traits to the soundtrack of her newly released song Anti-Hero. The challenge, inspired by one of her favorite songs she’s ever written, reflects the track’s theme of self-exploration, with Swift opening up about her insecurities as both an artist and a person, and ultimately embracing authenticity.
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