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Converse shot an ad for their new “Star Tech” shoes debuting in 1985. The commercial featured the 3 biggest names from the NBA at the time - Larry Bird, Magic Johnson and Julius Erving. Converse had the #1 basketball shoe in the world with Chuck Taylor’s. When Adidas signed Kareem Abdul-Jabbar and Puma signed Walt Frazier to signature shoe deals, Converse responded by signing Julius Erving and launching the Dr.J Pro Leathers in 1976. Converse were the #1 basketball shoe brand before Air Jordans
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