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Why Starbucks Operates Like a Bank | WSJ The Economics Of

Starbucks, the $124.4 billion global coffee giant, trails only McDonald’s as the largest restaurant chain by market capitalization. Until a few years ago, the massive coffee company held more mobile payment users than Apple Pay. But what actually makes Starbucks excel in a crowded market? WSJ’s Heather Haddon explains how Starbucks used ...

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